Saturday, December 28, 2019

What to budget monthly if you become a dog owner

What to budget monthly if you become a dog ownerWhat to budget monthly if you become a dog ownerIf you want a friend, get a dog, people who love dogs like to say. Their tail-wagging companionship can brighten a hard day at work and make the gloomiest evenings easier to bear. But this new friend comes with a hefty price tag. As a new Rover.com survey of 1,500 Americans found, we underestimate how much this furry addition to our lives is going to cost us.Dogs cost a monthly average of $153While most people thought owning a dog would simply cost them $25-76 dollars, the survey calculated that the average monthly expense was $153. To prevent yourself from getting sticker shock, its good to research how much maintaining a dog is going to actually cost you. Citing the North American Pet Health Insurance Association, Cozy.co, Chicago Tribune, among others, heres what the survey calculated what average monthly expenses for your dog will beFood - $40-$60Toys - $10/toyFlea and tickworm prevent ion - $40-200Heartworm prevention - $24-120Treats - $6Poop bags - $6-20Tooth care/dental chews - $10And those are just monthly expenses. One-time costs like adoption fees, which can cost up to $600, or spay and neuter surgery, which averages about $200-800, according to the report, can put a hole in your wallet before you even meet your new pet. But for people who want a dog, this is all worth it. The survey participants said they would be most willing to give up alcohol, takeout and coffee to have their dog.And once they have their pets, these committed owners are willing to make more financial sacrifices to keep them happy. Dog lovers enjoy showering their pets with expensive gifts. One in three dog owners saying they would spend more than $250 on a special gift for their dog, and one in four admitted they had bought a massage, not for themselves, but for their dog, suggesting that for some of us, self-care comes from what we can give our beloved pets.

Monday, December 23, 2019

How to Announce Starting a New Job Strategically - The Muse

How to Announce Starting a New Job Strategically - The MuseHow to Announce Starting a New Job StrategicallySo youre changing jobs. Thats exciting Youve probably realized you need to have an internal succession plan- but in addition, you also should spend a good amount of time preparing your external communications plan. That is, how youre going to announce the move to your network, industry, and the world.Why? Well, its a great chance to talk about your new and former employers, frame your accomplishments in the best way possible, and position your move as the exciting nachrichtensendung that it is- all important parts of building your brand.I recently left JESS3, a data visualization firm I co-founded in 2006, to join the founding team of Guide, a tech startup focused on turning online news and social streams into video, and I just went through this process myself. Here are the sequential strategies I found useful.Dont Leave Digital Crumbs Before Youre Ready to AnnounceFirst things first Dont give any clues of your departure on your social media profiles before youre actually ready to announce it. While it may seem obvious not to check in on foursquare when youre out interviewing for a new job, you should also avoid friending, following, or Linking-In with your potential new boss and teammates. While it may be tempting to stay in touch or follow up via social media, keep it to email- or better yet, a handwritten note.Why be so paranoid? As Jay-Z famously said The streets is watching. Any swarm of new friends or connections would have surely tipped my hand early. So, only when the news that I joined Guide was finally public (months after I accepted the job) did I finally friend my new team.Develop a Launch SequenceThis is commonly used lingo for rolling out a new product- but lets face it, in todays world, you and your brand are just as much a product as a new app or pair of sneakers. So you need to have a well-laid-out plan that is tightly sequenced around the when, what, and where (more details on all of this in a bit)When youre going make your announcement. This should be timed down to the minute, as information will quickly spread and you want to own the message as much as possible.What you want to convey (or talking points, in media training speak).Where you will make the announcement- which will require you to take stock of every single social media profile you have ever owned. Your core social profiles on Facebook, Twitter, and LinkedIn are no-brainers. But remember that time you signed up for SlideShare and AngelList? Yep, you need to update your information there and there, too.Announce Your Departure, Then Pause, Then Announce Your New RoleI recommend first creating a stand-alone announcement about your departure that pays homage to your team and now former employer- then a separate announcement detailing your new role. There are no hard or fast rules about duration between announcing youve left and what you are doing next, but do try to give it a little bit of breathing room. It is not only respectful to both companies, but it also builds some suspense and interest about whats coming next.I went seven weeks in between thanking and saluting the JESS3 team and announcing at Guide. A similar approach, but shorter timeframe, was executed by my good friend Joe Chernov, who thanked and saluted Eloqua on a Friday and then announced his new role at Kinvey that following Monday.Here are a few things to consider when drafting your first postShow reverence and gratitude Think about what you are going to miss the most and what you enjoyed the most, and make this the focus. Its the classy thing to do and will make everyone involved feel good.Keep it positive No matter what terms youre leaving on, never go negative. If you find that you cannot show reverence and gratitude, then keep it short and neutral (I am leaving X today and am excited to share what is next).Include timing If you are going to have a space between y our departure and your new gig, make sure to share this so that you can build suspense, while also ensuring people wont be checking in with you on an hourly basis.The sequence for your departure post should look like thisAnchor the information on your blog or a Tumblr post.At the same time, share it out on Facebook, Twitter, and LinkedIn.Point back to the post as you email friends, family, and colleagues.Then, put together your new gig post. Along similar lines, you should be positive and show your excitement about whats next. Youll also want to link back to the departure post for context. Update Your Title on All Your Social Profiles (At the Same Time)Once youve made both announcements, get ready to update your profiles across the web. Open a tab in your webbrowser for every social profile you own, then, one right after another, paste all the new information in the correct fields, triple check it is correct, and then fire away. I highly recommend listening to Tchaikovskys 1812 Over ture Finale while you are doing this- the build and the cymbals really make you feel like you are doing something monumental. Because for you and your career, you areNote If you are like me and are planning on taking some time off, you should put a placeholder on your social profiles. For me, it was saying that I was going to be the COO for a startup in stealth mode- for you it might be that you are going to be a Director at a technology company or that youre an entrepreneur.Consider a Media Outreach PlanDepending on your role, industry, and seniority, engaging the media around the news of your move might make sense. How do you go about reaching out to reporters? Unless you are entering the C-Suite at a Fortune 500 company, I recommend doing all of your own outreach. Who better to talk about whats next for you than, well, you?Target blogs and news sites in your industry and outlets that cover people on the move type news, making sure to align your pitch to the right reporter in your region and area of expertise. Although there are no real rules regarding what qualifies you for being coverage-worthy, having 8-10 years of experience or having been recognized for a significant contribution to your industry would be a good benchmark.This is also a good time to go after a guest post or two to talk about your move and share insights (just like I am doing here meta). Dont be discouraged if there arent a lot of bites on your pitch, as reporters are incredibly busy and your news might not yet be big enough for them to cover. But dont worry, someday it will be.Brace Yourself for When the Updates Hit Your Social GraphIn my experience, not only are you spreading the news, but your network will be, too, as your updates are liked, retweeted, and shared. As the news spreads like wildfire, be ready for an inbound wave of interest, questions and, perhaps the best part a bunch of congrats. In all the planning I did, I never planned for the outpouring of positivity- and it was t he greatest feeling in the world.

Wednesday, December 18, 2019

Manager Job Description Sample

Manager Job Description SampleManager Job Description SampleManager Job Description SampleThis manager sample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.Manager Job ResponsibilitiesAccomplishes department objectives by managing staff planning and evaluating department activities.Manager Job DutiesMaintains staff by recruiting, selecting, orienting, and training employees maintaining a safe, secure, and legal work environment developing personal growth opportunities.Accomplishes staff results by communicating job expectations planning, monitoring, and appraising job results coaching, counseling, and disciplining employees developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.Establishes strategic goals by gathering pertinent business, financial, service, and operatio ns information identifying and evaluating trends and options choosing a course of action defining objectives evaluating outcomes.Accomplishes financial objectives by forecasting requirements preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.Maintains quality service by enforcing quality and customer service standards analyzing and resolving quality and customer service problems identifying trends recommending system improvements.Maintains professional and technical knowledge by attending educational workshops reviewing professional publications establishing personal networks benchmarking state-of-the-art practices participating in professional societies.Contributes to team effort by accomplishing related results as needed.Manager Skills and QualificationsPerformance Management, Project Management, Coaching, Supervision, Quality Management, Results Driven, Developing Budgets, Developing Standards, Foster Teamwork, Handles Pressure, G iving FeedbackEmployers Post a job in minutes to reach candidates everywhere. Job Seekers Search Manager Jobs and apply on now. Learn mora about the hiring processVideo Make yourRecruiting Stand OutIs Perfectionism Hijacking your Hiring Process?How to Interview to Uncover a Candidates Ethical Standards

Friday, December 13, 2019

Dislocated Worker - Definition and Programs

Dislocated Worker - Definition and ProgramsDislocated Worker - Definition and ProgramsDislocated workers are individuals who have lost their jobs due to a layoff. Also known as displaced workers, theyre generally perceived as experiencing job loss due to circumstances beyond their control. Workers who areterminated from employmentdue to unsatisfactory job performance are not considered displaced workers. Read on to learn more about dislocated workers and programs that can help. Definition of a Dislocated Worker According to the Department of Labor, a worker is considered dislocated if he or she meets one of the following criteria Has been laid off or received a layoff notice from a job or receives unemployment benefits as a result of being laid off and is unlikely to return to a previous occupation.Was self-employed but is now without work due to economic conditions or natural disaster.Is the spouse of an active duty member of the Armed Forces and lost employment as a result of r elocating because of a permanentduty station change.Is the spouse of an active duty member of the Armed Forces, is also unemployed or underemployed, and finding difficulty in obtaining or upgrading employment. Is a displaced homemaker someone who was taking care of a family without pay such as a stay-at-home mother or father, is no longer supported by their spouse, is unemployed or underemployed, and cant find or upgrade their employment. Reasons for Worker Dislocation EconomicDownturnA common reason for the dislocation of workers is a downturn in the general economy that reduces overall demand for products or services. In some cases, the impetus is a downturn in a particular industry, such as the newspaper business, which is based on economic or technological trends. Mergers and AcquisitionsSome employees are laid off due to the duplication of jobs when mergers or acquisitions are carried out. Other workers are dislocated due to automation or other workplace trends that reduc e demand for their particular skills, so theyre let go. Company ClosingsLayoffs can occur when a company moves to a new location or closes a facility where a worker was employed. Foreign competition or outsourcing in areas like computer programming is also a factor that affects the displacement of workers. Unemployment BenefitsEmployees who lose their jobs through no fault of their own may be eligible for unemployment benefits. Heres information on qualifying andfiling for unemployment compensation. What are Dislocated Worker Programs? DislocatedWorker Program services are provided by State Department of Labor Offices and are designed to help workers get back to work as quickly as possible.Theyre federally funded by The Workforce Investment Act (WIA). These programs attempt to help people to overcome obstacles such as entering a new industry, lowered demand for acquired skills, or lack of work experience or education. Theyre designed to help people achieve competitive salaries to match their background. The available programs may vary slightly based on the type of work or location of the worker. Services provided include skills assessment, career planning and counseling, job search andplacementservices, training, educational services, and other job seeker support services. Examples of Dislocated Workers After a plant shuts down, hundreds of displaced workers were without jobs.A merger resulted in massive layoffs and generated over 500 dislocated workers.An assembly line worker was displaced when his function was automated.A purchasing coordinator was laid off when the role was outsourced to a contract firm. Am I Eligible for a Dislocated Worker Program? Workers who have been terminated, laid off, or received a notice of termination or layoff because of a permanent plant closing, a substantial layoff, foreign competition, and/or a lack of demand for their skills are eligible. Self-employed workers who are out of work because of the economy or a nat ural disaster may be eligible. Manual labor including agriculture, farming, ranching, or fishing problem into this category, as do displaced homemakers. To determine if you may be eligible for Dislocated Worker Program services, check with yourState Department of Labor. How to Explain Your Unemployment Status Dislocated workers should convey the circumstances underlying their unemployment in their job search communications. Make a clear statement on your resume, cover letter, applications and during your interview that indicates why you were displaced. For example, you might say, My position was eliminated when my departments function was outsourced. Evaluations and recommendations indicate that my performance was excellent. Provide recommendations or letters of introduction to employers to counteract any assumptions that you were terminated for cause.

Monday, December 9, 2019

Why Absolutely Everybody Is Talking About Executive Resume Samples 2018

Why Absolutely Everybody Is Talking About Executive Resume Samples 2018 Most resumes incorporate the next sections, even though the order depends upon the resume format you pick. Be sure the resume template you decide on is specific to your industry. There are two images, a selection of icons, and an unusual layout that numerous ATSs and of course human recruiters will come across difficult to read. Instead, youve got two options. What Does Executive Resume Samples 2018 Mean? There are a couple guidelines to follow that may help your resume shine. Possessing a great resume format is crucial to organizing your info in a sense which will help you become noticed. There are scores and scores of possible skills to look at using. It is possible to read mora about the procedure for producing your value known inside my latest article. What Executive Resume Samples 2018 Is - and What it Is Not Put the Education section of your resume at the very top of your resume so that its the very first thing the employer sees. Each entry in the sections should get an asterisk or bullet at the start. Its possible to create new sections, add in unusual info, or develop creative approaches to present your qualifications. Not only are you going to look bad, but it is going to haunt you down the line with other future prospective employers. Characteristics of Executive Resume Samples 2018 Change out your objective paragraph at the peak of the resume with a summary statement. This section is a string of questions created to assist you quantify your performance in a place to write much better accomplishment statements. Finding a means to find attention from recruiters without excluding key parts of information or revealing too much can help you receive an interview. Look carefully at the posting, and in case you have the necessary skills be certain to list them. Up in Arms About Executive Resume Samples 2018? When youve reviewed resumes in your field, peruse resumes across fields to learn how to vary the usage of action verbs and receive a feel for what makes a highly effective accomplishment statement. The reply is it depends. What the In-Crowd Wont Tell You About Executive Resume Samples 2018 Tons of job seekers even dont understand where to get started. Developing a fantastic skills section can help recruiters skim your document quickly to see when you have the qualifications they seek. Below, you will discover a list of resume examples that may aid you with your work search. Computer skills on resumes are becoming mora and more critical for accountants. The very last thing that you want to do is receive a job that you cant do. If youre thinking about how to create a resume, youre in the proper spot You could say its as its something new and you will be right You may be the person who would say its not quite as easy as you write about doing it. Our resume builder is the quickest approach to create a resume that can help you get y our fantasy job. A resume thats too long could also hurt your probability of being chosen. Whether youre looking for your very first job or seeking to earn a career change, the approach starts with your resume. Whispered Executive Resume Samples 2018 Secrets A HR manager may take just a few seconds to scan the peak of your resume before choosing which pile to set you in. Massive businesses dont have enough time to parse through the various resumes they get for every open position. After youve proofread your resume, youre going to be prepared to apply for jobs. Furthermore, you can look for secretary jobs on Monster. Of course you are able to but this isnt the very best approach to achieve your hiring manager. Our principal purpose is not to guarantee you a job. Simply because youve got zero experience or its your very first job. If you dont have the essential skills and experience, you might want to refine your work search to discover a great match. If You Read Nothing El se Today, Read This Report on Executive Resume Samples 2018 Employers are most inclined to be interested in your existing accomplishments. They care far more about your successes, and how you can mirror them at their company. Often, they have several core skills that they want candidates to demonstrate.

Wednesday, December 4, 2019

Whatever They Told You About Resume Writing for Military Transition Is Dead Wrong...And Heres Why

Whatever They Told You About Resume Writing for Military Transition Is Dead Wrong...And Heres Why Wherever youre in your career, were here to assist. Place experience before education if youve got five or more years of experience linked to your objective. To begin with, youll have to establish what kind of job or career path you would like to pursue. Making the transition from military life to the civilian world is a significant challenge, particularly once you will need to resume that will expedite your work search so that you can land a work as soon as possible. Your Military Resume Writer will talk to you throughout the resume preparation procedure to make aya your most relevant abilities and qualifications arrive at the forefront. Our applicant chose to begin with a Summary of Qualifications to provide a summary of his particular learned abilities. Empire Resume cares about assisting you to secure work and ensuring your transition goes smoothly. When applying for work , its wise to phone beforehand and learn if the business youre applying to scans their resume submissions. A properly formatted ASCII e-resume enables you to cut and paste your resume in the body of an email, send it over any email system on earth, and be sure your resume will look the exact same no matter where its sent. In addition, their website is extremely outdated and doesnt supply any sample resumes to look at. Scannable resumes need specific page designs because computer scanners cant read certain products. The Bad Side of Resume Writing for Military Transition You ought to be able to compose a convincing cover letter in a couple of brief paragraphs. When writing your professional military resume, our purpose is to elevate your partal price and guarantee you are very competitive. If a job posting doesnt incorporate an individuals name, do some studying to find out who the appropriate person is. Then apply your letter to show that youre the reply to their problems. Mil itary to civilian transitions are among the specialities theyve listed on their site. There is a simple way out go on the internet and ask us for help, as we are among the greatest military resume writing services online. Jobs today are extremely competitive and youve got to demonstrate your value to a prospective employer. Jobs today are extremely competitive and youve got to show your value to a prospective employer and show them what you canand willoffer. Resume Writing for Military Transition Help The demand for such expertise is forecast to grow in the next few years. There are lots of skills a veteran picks up during their service that are extraordinarily valuable to employers, but understanding how to phrase them on a civilian resume is a bit tricky. There are lots of expected choices for housing when you leave the service, but regardless of what you decide to pursue, you have to have a plan before you take your very first steps as a veteran. Individuals who want to tr ansition from the military to the civilian workforce always watch out for assistance because there are too many things they should know before developing a resume and cover letter.

Friday, November 29, 2019

Writing Headlines for Advertisements

Writing Headlines for AdvertisementsWriting Headlines for AdvertisementsA headline is one of the fruchtwein important pieces of communication in advertising. Whether its a print ad, a billboard, an online banner, or a brochure, this is your chance to grab the consumers attention, and entice them to read on. Do it well, and youll start a conversation that ends in a sale. Do it poorly, and youll never have the chance...theyll look elsewhere before you can give them any more information. But what makes a good headline. Where do you even begin? Its time to do a little research. Look At The Headlines That Entice You Before you start writing headlines for advertisements, take a quick test. Flip through a magazine, newspaper or even visit a website and read a few stories. How did you make your decision on which stories to select? It wasnt the fancy opening sentence or the little picture that went along with the article. The headline and maybe even the subhead made you want to read or ev en ignore the story. The same rule applies to print advertising. Consumers scan headlines before committing to reading the entire ad. If you havent written a powerful headline, your print ad copy might as well say, blah, blah, blah, because its not going to be read. Writing your headline is one of the fruchtwein important factors in writing your print ad. An effective headline doesnt just pique your readers curiosity. It hooks them. They are drawn into the ad, compelled to read more. There are many approaches you can take to write a solid headline. Explore these various methods for every print ad you create. Its OK to Be Direct with an Offer or Guarantee If you have a special offer that will lure customers in, dont think you have to spend hours trying to create a witty, humorous headline to go along with your ad copy. Sample headlines from existing print ads 30 Free Digital Camera Prints from SnapfishPrint ad for SnapfishLifeStyle PartyTime Kitchen $159.99Print ad for Step 2Take a 30-day test drive and decide for yourself.Print ad for Escort Radar Make a Memorable Statement These are the popular type of headlines you usually see in print ads running in national magazines. Sometimes theyre creative and catchy. Sometimes theyre just a couple of short words. Sometimes theyre a sentence or two. Magazines are loaded with these headlines. This is why a lot of people think you must write this type of headline in reservierung for your ad to be a success. That isnt always the case, of course. Knowing your market, your products and what exactly it is youre trying to sell will help you determine if using a statement as your headline is right for your ad. Sample headlines from existing print ads Be One in a Million, Not One of a MillionPrint ad for Pantene Pro-VEasier MacPrint ad for Chef Boyardee Mac CheeseStop. Rinse. Play.Print ad for Mr. Clean AutoDry CarwashViruses can live on surfaces for days.Print ad for LysolThe Gorilla Has Evolved. Now It Gets Stronger, Faster.Print ad for Gorilla Glue Use News in Your Headline If your ad is introducing a new product to the market or an improvement on one of your existing products, you can use that news in your headline. Introducing, Finally, Announcing, Now and New are popular choice words youll find in these types of headlines. Sample headlines from existing print ads Introducing Freschetta Pizzamore. For Take-Out Taste at Your Place.Print ad for Freschetta PizzamoreWeve Always Helped You Rock. Now We Help You Roll.Print ad for XM NavTrafficNew Southwestern Style Veggie CakesPrint ad for MorningStar FarmsIntroducing a World of Healthy FlavorsPrint ad for Pilgrims Pride EatWellStayHealthy The Question (and Sometimes Answer) Headline The question and answer format can easily be overdone in advertising. A questions wording can also run the risk that your potenzial customer can answer the question with a no and theyll skip reading your ad. Carefully choose your question so you dont lose your reader right from the start. Sample headlines from existing print ads Need Curb Appeal? Go With a ProPrint ad for Classic Gardens and Landscapes Inc.Do your plans include having another baby in the next five years?Print ad for MirenaHow do you heal dry skin? Use a lotion thats actually attracted to it.Print ad for Curel Ultra Healing Intensive LotionUncomfortable? Comfortable.Print ad for Dulcolax Stool SoftenerWant to Know How to Make Kids Happy? Look Inside.Print ad for Kraft Singles Note that not all question headlines have the answer in the headline and they dont have to be straightforward questions that rely on a yes or no answer. You can be creative with your questions and this can also help you avoid the question headline that allows your potential customers to easily answer no and move on to the next ad. Sample headlines from existing print ads From scratch? Itll take 15 minutes to find out if youre out of garlic.Print ad for Ore-Ida Roasted PotatoesHow do you redesign the most beloved small SUV? Very carefully.Print ad for Subaru ForesterWhy use fake flavors and additives when you can use lemongrass and coconut?Print ad for KashiAre the hairs on the back of your neck begging for exercise?Print ad for Ford FlexWhat will you keepsake?Print ad for HallmarkIs it a vacuum cleaner that kills germs? Or a germ-killer that vacuums?Print ad for Halo Vacuum Cleaner Show the Benefits You know theres a benefit for customers choosing your product over your competitors. Putting the benefit(s) right into your headline can immediately capture the readers attention. It all comes down to that dont say it, prove it mentality. Sample headlines from existing print ads Spread Endorsed by Cardiologists. And Taste Buds.Print ad for PromiseWe have twice the antioxidant power of orange juice and we help protect your immune system.Print ad for Welchs 100% Grape JuiceIve got 60% less fat than regular potato chips and the killer abs to prove it.Print ad for Chex MixValvoline SynPower Offers 4X Better Wear Protection Than Mobil 1Print ad for ValvolineOnce-monthly Boniva builds bone density to help keep my bones strong and healthy.Print ad for BonivaMy, What Strong Teeth You Have. bahnorbit Extra Helps Fight Cavities, Strengthens Teeth.Print ad for Orbit Gum Testimonials Are Powerful Persuaders Your headline can be straight from your customers mouth. Testimonials arent as popular as other types of headlines but they can be very convincing for a potential customer to keep reading. Sample headlines from existing print ads Ive relied on Lexol products for 30 years.Print ad for LexolI learned about Little Remedies from experience...my cousins.Print ad for Little RemediesMy Ultra is 9 years old and still looks and works as good as new.Print ad for Ultra wet GrindersI Use usaa.com to Manage My Accounts Every Day.Print ad for USAAA 14 on a Scale of One to Ten. Its That Good.Print ad for Zon Create a How-To Using a how-to headline is found more in newsp aper ads these days as opposed to print ads in magazines. Using a how-to headline like, How to Stop Smoking in 2 Weeks, can give your ad a lot more mileage than, Quitting Smoking is Hard. This can be a very easy headline to write if your product is right. These headlines dont have to sound like a how-to instructional book either. They can be creative too. Sample headlines from existing print ads How to Get Results Super Fast with New XomaxPrint ad for XomaxHow to Destroy Canadas Ancient Boreal Foreset, in 3 Easy Steps.Print ad for Greenpeace Share the Reasons Reasons are another quick way you can come up with a good headline. In fact, a headline that states the reasons can help jump-start your entire ad. Simply state that there are so many reasons why your company is this or your product is better than that, and then the body of your ad copy backs up those numbered reasons. Sample headlines from existing print ads Here are 200 Reasons Why Coldwell Banker Properties is 1Print ad for Coldwell BankerThe List of Reasons to Use the Body Journal is Endless. But It Starts Here.Print ad for Body Journal6 Ways Chevrolet is BetterPrint ad for Chevrolet Used Cars Try writing your headline from a variety of these approaches. You dont have to narrow your list all the way down to just one headline. You can always run an A/B test to see which headline is pulling in more consumers. Run one ad in one magazine with your first headline and change the headline for the second magazine. An easy way to track your A/B test results is by using a different URL in each of the ads. Create two identical pages you want your customers to visit. Put one URL in one ad and the other in the second ad. That way, youll know exactly which headline is attracting the most customers and generating the most sales for your company.

Sunday, November 24, 2019

5 things every young person should look for in a mentor

5 things every young person should look for in a ratgeber5 things every young person should look for in a mentorI have had multiple mentors in my life, all in varying industries, niches, and interests.I can say with one hundred percent confidence that they were one of the biggest drivers behind my growth as a person.However, knowing how to find a mentor and also knowing who to let mentor you are two extremely difficult things for people to wrap their headsaround.A lot of people say, I wish I had a mentor, not yet sure of what it is they actually want to learn.And a lot of other people are quick to call someone their mentor without even asking themselves whether that person is the right fit for them in the first place.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreIf you are looking for someone to mentor you, especially if you are just getting started with something new, maybe you recently grad uated college or are looking to make a career change, here is what you need to be aware ofand what you should look for1. They practice what they preachFinding people who talk the talk isnt hard - and honestly, you can find that on YouTube.What youre looking for is someone who walks their walk. They wont be perfect - and you shouldnt expect them to be (we are human after all). But pertaining to the thing you want to learn, look for someone who walks the walk.Thats the thing about mentorship that people get confused. People think of mentors as all-knowing people who can help them with everything, when in reality a successful mentorship is very focused. You choose a mentor for a specific reason, something you want to learn. And yes, there will be ancillary benefits, but a mentor is someone who does what you want to do one day, really well. Youre there to learn that one (or those two, or three) things from them.Not necessarilyeverything.So, based on what you want to learn, look for so meone who walks the walk with the thing you want to one day embody yourself.2. They want to invest in you, and you want to invest in themA mentorship goes both ways.It is an exchange. It is not, Im young and inexperienced and so you should give me all the answers. Not even close. Even if you are young and inexperienced, its your job to push yourself to learn, integrate, and then bring new knowledge to the table.If you can do this, your mentor should (and often will) want to invest even more into you - because you are now providing value to them as well. This is a positive sign of a healthy mentorship, because both parties are growing.However, if your mentor isnt all that engaged, or if you as a student arent giving it your all, then the relationship isntworking.A valuable mentorship happens when both parties are feeding each other knowledge, in some way, shape, or form.3. They know when to push youYou cannot be properly mentored by someone who isnt willing to push you.As much as I have wanted this to not be the case (because in those moments, things are not easy), it is the only road that truly makes a difference. A good mentor knows how far to push you - and you are going to question it.You are going to fight it. You are going to try to convince them, yourself, or both otherwise. You are going to complain. You are going to feel overwhelmed. You are going to feel very, very uncomfortable - and thats the point.If the person you want to mentor you, or who is mentoring you, does notconstantly make you feel comfortably uncomfortable, you need to find a different mentor. There is an art to it, and the best mentors know how to make you feel both at ease and so uncomfortable you want to crawl out of your own skin.But thats what growth feelslike.Growing pains.Get used to them.4. They care about you as a human beingAll of my mentors have become some of my closest friends.A mentorship is about so much more than just learning something. Yes, that is the foundation, th ats the primary intention, but along the way a dynamic tends to unfold that is difficult to put into words. You spend so much time together that you end up knowing each other in a very unique way. Its a friendship that comes around once in a lifetime.Its one thing to find someone who can push you to practice one skill. Thats somewhat robotic. The true value of a mentorship is the emotional growth that tends to accompany it.Yes, you should (and often do) end up far more skilled in your chosen area of expertise by the time the path comes to a point of separation, but if you reflect back, youll see that you grew in so many other ways.A mentorship challenges you as a person, as an emotional being, and thats where the real growth happens.5. They want to see you succeedA true mentor wants you to know everything they know.They want to teach you so that you can one day take what youve learned and integrate it with your own unique skill sets. A true mentor wants to watch you go from Padawan to Jedi Master.Your mentor should be your biggest advocate, the one who you can always go back to and share in those early days of learning. They provide context, and are a reminder of where you first began - and they are proud to have seen you come so far.A true mentor only wants to see you succeed, unselfishly. And so, it then is the challenge of the apprentice to one day take on the responsibility of all that he or she has learned, and fully integrating it on their own, as well as the challenge of the mentor to know that they gave them all the tools to do so.Finding a mentor and being a mentor is an art initself.It requires a certain level of dedication and commitment few have.It is a test of patience - on both ends. And it asks you to be open, constantly. But it is also one of the greatest things anyone could possibly experience - to be a mentor or to be mentored.And so, in the end, it is always worth it.This article originally appeared on Inc Magazine.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Thursday, November 21, 2019

6 Phrases to Never Tell an Interviewer

6 Phrases to Never Tell an Interviewer6 Phrases to Never Tell an Interviewer For most employers, profanity and showing up late are grounds for instant disqualification in an interview . But there are also mora subtle ways to raise a red flag in a hiring managers mind. Some common phrases that you think might be harmless, or even helpful, can, in fact, make employers question whether youre really the right person for the job.If you want to wow your interviewer, make sure to avoid the following six phrases. While you may have the best intentions, you dont want the person youre interviewing with to get the wrong impression.You may have worked at a genuinely bad company, but whining about it or trash talking them will not earn you points with an interviewer.When asked about a former boss or colleagues, never disparage them, says Roy Cohen, career coach and author of The Wall Street Professionals Survival Guide . Doing so will raise questions about whether that is how you will view the interviewer if, at some point, you dont get your way.After all, if you talk smack about your current company, whos to say you wont do the saatkorn at this company? Rather than talking about what you dislike about your employer, talk about how excited you are about the company youre interviewing with, whether its the culture, mission or work that gets you excited.You might think that offering to take on any challenge the company can throw at you would be a good thing, but truthfully, it sounds a little desperate. Remember, interviews arent just for showing that you want the job, but also proving that youre the right person for the job. In other words, you shouldnt just be willing to do something - you should be knowledgeable and passionate about what you do.Tell your interviewer what you are most comfortable doing or what your background is in, or even things you havent done before but are interested in doing, recommends DW Bobst, CEO of Trend HR . No one wants t o hire the short-term person who is just going to leave. Make sure you leave your interviewer with the impression that you are in it for the long haul.These are all good things in theory, but throwing out a bunch of buzzwords like this without any evidence to back them up is hollow.It signals a lack of authenticity and reliance on superficial sound bites. Interviewers tune you out - theyve heard it all before. What does it even mean? asks Laura MacLeod, leadership coach and creator of From The Inside Out Project . If you want to use this, youll have to elaborate with specific examples of problem-solving, collaboration, managing conflict. Express it and explain it rather than just name it.For example, if you want to show off your leadership skills, talk about how you stepped up for a group project. Provide as much detail as you can about what you did, how you did it and why it made a difference.Odds are, you wont already be familiar with every single task of a given job. And thats okay - most of the time, recruiters and hiring managers wont expect you to know everything, especially if youre at a more junior level. But theres a right way and wrong way to express that you dont know how to do something. Saying no flat-out makes it sound like youre not only completely clueless, but also unwilling to learn.Instead, answer the question with a qualifying response. For example, if asked whether you have worked with a software that you have no experience with, you should talk about the similar software that you do have knowledge about and how they relate to the software in question, says Patrick Lynch, President for the southeast region of talent and transition firm CMP .You can also give an example of a time you learned a different tool or technology quickly to make it clear that youll be able to get up to speed in no time.When an interviewer asks if you have any questions for them, its an opportunity for you to demonstrate how well-informed you are - not a ch ance to ask questions that you could have easily figured out on your own with just a few minutes of research.This question is a dead giveaway that you didnt do any homework on the company or their products, says Elizabeth Becker, Client Partner and Career Expert at recruiting firm PROTECH . Instead, use questions as a way to demonstrate you did some homework.For example, you might do some research on a company and discover that they primarily target small to medium businesses (SMBs). In that case, you might want to say something like I found it interesting that your software is targeted to the SMB space - do you have any plans to launch enterprise solutions as well? Becker suggests.Salary and benefits are important, and often play a large role in whether or not you decide to accept a companys offer. But bringing up details of the salary or perks you want unprompted and early in the interview process is a bit presumptuous.When you dont know exactly what a company will pay for a pos ition, play it safe at first. Give the impression that you are flexible on compensation rather than make demands, Bobst says. If you make it to the final interview rounds, they will let you know what the job will pay.Conversely, they may ask you what your salary expectations are. In that case, dont just throw out a number - figure out what you really deserve.If you dont know what pay you are qualified for, you should consider the amount of experience you have and what industry you are interested in working in and do a little research, Bobst suggests. Start with Glassdoors Know Your Worth calculator, which offers personalized salary estimates based on your job title, location, years of experience and more. That way, you can assess whether youre getting a fair deal.